Jerry Epstein is a recognized leader in marketing communications, spending three decades leading companies with innovative strategies for brand development, new product launches and marketing communications for many casino hotels and integrated resorts. Along with co-founder, Bill Paulos, Epstein operates Engaged Nation, a company specializing in gamification to create attention and loyalty for any casino brand. Epstein talks about the roots of gamification and how casinos can use it today to stand out from their competitors. He spoke with GGB Publisher Roger Gros at the Engaged Nation offices in Las Vegas in March.
