The opening of the Guitar Hotel at the Seminole Hard Rock in Hollywood, Florida, was a seminal moment for Jim Allen, who is the CEO and chairman of Seminole Gaming and Hard Rock International. His vision of a truly iconic building that will transform the Hollywood property into a destination resort took more than five years to develop, but the results are stunning. Allen leads a rapidly expanding Hard Rock International with new projects in California and Mexico, as well as proposals to build casinos in three U.S. states and two European countries. He sat down with GGB Publisher Roger Gros during the opening of the Guitar Hotel in October to discuss the company’s roots, the tribe that supports him and the success of the enterprise.
