Joe Asher has been in the wagering business for more than 20 years. He was appointed CEO at William Hill US in 2012 and has been growing the company in Nevada during that period. William Hill now operates more than a hundred sports books in the state and offers a state-of-the-art mobile platform as well. Last week’s Supreme Court decision opens up an incredible amount of opportunity for William Hill in states that decide to legalize sports betting. Asher outlines what will attract his company to those states and why casinos should considering hiring William Hill to operate their sports books. He spoke with GGB Publisher Roger Gros at the William Hill offices in Las Vegas last week.
