In business today, it’s all about the brand. But how can you build a brand if you don’t know what it means to your customers and employees. Questback is a Norwegian company that conducts online surveys and provides feedback that helps companies know what those two important groups are thinking. The company also evaluates corporate culture, an important tool when you consider some of the scandals that have rocked companies worldwide, including gaming companies. Justin Flanagan, the Questback VP of sales for the Americas, explains why it’s important to stay on top of the thoughts of your customers and employees and how to repair misconceptions once they are revealed. He spoke with GGB Publisher Roger Gros in October.
