While Kevin Ortzman’s Caesars Atlantic City is deemed to be safe from closing, the other property he runs, Bally’s, isn’t so fortunate. So Ortzman has put a program in place that will separate Bally’s from the pack, and it’s a value proposition. He’ll use low-limit tables and cheaper drinks, along with a new layout inside of Bally’s Wild Wild West casino development to attract interest from millennials and other visitors. At Caesars, Ortzman says all systems are go, especially with new restaurants operated by celebrity chefs. He also talks about developments on the former Pier at Caesars. He spoke with GGB Publisher Roger Gros at his offices in Caesars in July.
GLOBAL GAMING BUSINESS PODCAST: Kevin Ortzman, President, Caesars Atlantic City/Bally’s Atlantic City
This week, the GGB Podcast features Kevin Ortzman, the president of Caesars and Bally’s in Atlantic City, on how his properties have responded to the difficult operating conditions on the Boardwalk.