The Atlantic City Alliance (ACA) is a private organization controlled by the Atlantic City casinos. Liza Cartmell was appointed the first president two years ago after New Jersey Governor Chris Christie pledged a five-year program to support the city. The ACA was designed to promote the non-gaming assets in Atlantic City, and Cartmell has taken her lead from the ACA board. Last summer, country music beach concerts drew more than 150,000 people to the city, and the “DO AC” campaign has become the signature for Atlantic City. With the decline of the gaming business in Atlantic City, the ACA’s non-gaming promotions have become that much more important. But her job got much tougher this summer when three casinos announced that they were closing down. She spoke with GGB Publisher Roger Gros in her Boardwalk Hall office in August.
