Social gaming is a phenomenon that few in the casino industry truly understand. While social gaming players exhibit many of the same demographics and desires of casino gamblers, there hasn’t been a successful formula to move them to the regulated iGaming sites. Until now. Gamblit is a new company designed to do just that by combining the fun of social gaming with the risks and rewards of iGaming. Marcus Yoder knows intimately about iGaming, have served as the head of the interactive side of IGT for several years, with a long background in the field. He talks about what makes the Gamblit products so promising and how they will transition the social gaming customer into a profitable casino player. He spoke with GGB Publisher Roger Gros at the ICE tradeshow in London in February.
