Aristocrat Technologies is the market leader in Australia and Asia, but has always been a big player in the Americas, as well. Starting with quick success in Indian Country because of the company’s superior video product, Aristocrat has created sold markets in most U.S. commercial gaming jurisdictions. Matt Wilson, the vice president of marketing for Aristocrat Americas, explains what makes his company so strong in these markets and what it has planned to keep pace and even outpace competitors in the super competitive slot machine market. He talks about how the new Aristocrat Helix cabinet was created, the new games being developed and a possible entry into the Class II market. He spoke with GGB Publisher Roger Gros at the Indian Gaming ’14 trade show in San Diego in May.
