When Ramesh Srinivasan, the president and chief executive officer of Bally Technologies, was promoted to his position, his first priority was the expansion of the company’s footprint in the gaming industry. He accomplished that goal by negotiating the purchase of table-game giant SHFL entertainment, which came with a billion-dollar-plus price tag. The merger gave Srinivasan the opportunity to remake the company, combining the best of both sides. Today, Bally Technologies is the most complete gaming supplier in the industry, providing everything from slots to systems to innovative table-game solutions. Srinivasan explains the company’s strategy in the wake of this complete makeover. He spoke with GGB Editor Frank Legato at his Las Vegas offices for the May cover story of the magazine.
