GLOBAL GAMING BUSINESS PODCAST: Robert Rippee, Director of the Hospitality Lab and Director of the eSports Lab at the International Gaming Institute, University of Nevada, Las Vegas

This week, the GGB Podcast features an interview with Robert Rippee who heads up the esports lab at UNLV’s International Gaming Institute, to talk about how the casino industry can create positive business models with esports.

GLOBAL GAMING BUSINESS PODCAST: Robert Rippee, Director of the Hospitality Lab and Director of the eSports Lab at the International Gaming Institute, University of Nevada, Las Vegas

In the last few years, the gaming industry has discovered that esports can deliver the younger demographic they desire to their casino facilities. As the first leader of the esports lab at UNLV, Robert Rippee has been testing theories and doing research into the esports player and enthusiast. He talks about the different ways that casinos have been using esports and what can be done in the future to refine the appeal of the activity to attract customers to casino resorts. Rippee will moderate a panel on esports at the UNLV Gaming & Hospitality Education Series on October 25 that will feature many experts in the field. To sign up for the episode on person or as a webinar, visit UNLVGHES.com. Rippee spoke with GGB Publisher Roger Gros at his office in the International Gaming Institute at UNLV last week.

Articles by Author: Roger Gros

Roger Gros is publisher of Global Gaming Business, the industry’s leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows.
Roger Gros is the author of the best-selling book, "How to Win at Casino Gambling" (Carlton Books, 1995), now in its fourth edition. Gros was named “Businessman of the Year” for 1998 by the Greater Atlantic City Chamber of Commerce and received the Lifetime Achievement Award from the American Gaming Association in 2012 as part of the annual AGA Communications Awards.