In the last few years, the gaming industry has discovered that esports can deliver the younger demographic they desire to their casino facilities. As the first leader of the esports lab at UNLV, Robert Rippee has been testing theories and doing research into the esports player and enthusiast. He talks about the different ways that casinos have been using esports and what can be done in the future to refine the appeal of the activity to attract customers to casino resorts. Rippee will moderate a panel on esports at the UNLV Gaming & Hospitality Education Series on October 25 that will feature many experts in the field. To sign up for the episode on person or as a webinar, visit UNLVGHES.com. Rippee spoke with GGB Publisher Roger Gros at his office in the International Gaming Institute at UNLV last week.
GLOBAL GAMING BUSINESS PODCAST: Robert Rippee, Director of the Hospitality Lab and Director of the eSports Lab at the International Gaming Institute, University of Nevada, Las Vegas
This week, the GGB Podcast features an interview with Robert Rippee who heads up the esports lab at UNLV’s International Gaming Institute, to talk about how the casino industry can create positive business models with esports.