Granite State Gaming & Hospitality has agreed to a new strategic partnership with Gaming Analytics, a provider of AI-powered analytics for the gaming and hospitality industry.
The deal covers the Lilac Club Casino and Beach Club Casino, both of which are located in New Hampshire. Granite State said the partnership will improve guest experiences and optimize operational efficiency across the two casinos.
Gaming Analytics’ platform will offer real-time insights into player behavior. In turn, this will allow both properties to personalize guest engagement, conduct promotional targeting, and streamline staffing and floor operations.
Implementation is scheduled to begin this summer. Granite State said players can expect to see improvements to casino loyalty programs, promotional campaigns, and mobile experiences during the coming weeks.
Smarter Service for Granite State Casinos
Eric Barbaro, chief operating officer of Granite State Gaming & Hospitality, said the deal will benefit customers from the moment they enter the casinos.
“By partnering with Gaming Analytics, we’re equipping our teams with tools to truly understand and anticipate player preferences,” he said. “This is about delivering smarter service, more engaging rewards, and creating entertainment destinations that feel personalized and unforgettable.”
Opened in March 2025, Lilac Club Casino in Rochester houses a gaming area spread across 32,000 square feet. It features over 200 gaming machines, 12 poker tables and various live table games. Meanwhile, Beach Club Casino, located in Hampton Beach, also offers a range of gaming options to visitors.
“The Gaming Analytics team is proud to support Lilac and Beach Club Casinos as AI partner in leading gaming’s transformation,” Gaming Analytics founder and CEO Kiran Brahmandam said.
“By empowering teams with real-time insights, Granite State is committing to faster – and better-informed decisions – across marketing, player development, and operations.”
