Great Canadian Gaming Corp. has announced it will rebrand as Great Canadian Entertainment, reflecting, the company says, its “strategy to set a new industry standard for gaming entertainment in Canada.”
The company, one of the largest gaming companies in Canada, will also launch a new corporate website (www.greatcanadian.com) and loyalty program: Great Canadian Rewards. CEO Tony Rodio commented, “Our new rewards program and brand launch reflect our number one priority to offer a first-class gaming and entertainment experience for our guests.”
The company, which was founded in 1982, owns 25 gaming, entertainment and hospitality venues in Ontario, British Columbia, New Brunswick, and Nova Scotia. The company is making “significant investments and upgrades,” at all of its properties, and expects to reopen Casino Woodbine next year and to open the expansion of Pickering Casino before the end of 2022.
COO Matt Anfinson, added, “We’re very excited about our new corporate strategy and the investments we have in progress, and those to come.”
