Greek Court Backs OPAP

William Hill and other major EU operators have lost a bid in Greek court to open the country’s betting market to private-sector competition. Hills and others have long argued the OPAP monopoly violates EU free-trade guarantees. The court disagreed.

A Greek court has ruled that the country’s OPAP betting monopoly is legal, rejecting a decade-long battle by foreign rivals William Hill, Sportingbet and Stanleybet to force open the market to competition.

OPAP, one of Europe’s biggest betting operators, will retain the exclusive right to offer lotteries in debt-laden Greece until 2030 and sports betting until 2020, after the court, the Council of State, found that reforms the government has implemented since 2011 ensure the monopoly conforms to exemptions to EU free-trade guarantees.

EU rules prohibit national laws from granting exclusive gambling rights to a single company unless it is designed to serve public policy goals by reducing access to gambling, controlling unwanted expansion of the sector or to combat criminality. The court found that OPAP serves those goals by fighting illegal betting and criminal activities in the market.

OPAP, with a market value of €3.4 billion, has about 5,000 outlets in Greece and Cyprus. It has recently launched scratch card gambling and is about to launch a new video lotto business.

The government sold a 33 percent stake in the group last year as part of a privatization of public assets required by a €240 billion bailout by the European Union and the International Monetary Fund.