Detroit-based Jack Entertainment announced it will move rebranding of its Greektown Casino-Hotel to the end of summer in order to focus on a seamless technological integration across all Jack properties. The extended transition also will allow time for regulatory approvals in multiple jurisdictions. Jack Entertainment Chief Executive Officer Matt Cullen said, “Our decision to focus on an end-of-summer transition date provides our talented team the ability to integrate and facilitate industry leading technology and ensure a higher quality and rewarding experience for our guests.”
The rebranding will include a new paint job and new signs. “Regarding the signage in Greektown, we are actively installing our 1,500-unit state-of-the-art signage package, which includes a beacon that has the ability to change colors and display animations,” spokeswoman Samantha Chyette said. The red cube beacon tops the 30-story property casino. Installed last fall, it mostly has transmitted the color red with occasional flashes of different colors as tests.
The multimillion dollar renovation at Greektown Casino-Hotel also will include the new Monroe Market, featuring American classics, and Noodle Art, offering authentic Japanese ramen dining facilities; both will open in May. Cullen said, “These unique new dining experiences deserve a grand opening of their own.” The property will offer a total of seven dining options.
Jack Entertainment purchased Greektown in 2013 and has invested millions of dollars in renovations. The company is owned by Dan Gilbert’s Rock Ventures LLC, which operates gaming properties in Cleveland, Cincinnati and Baltimore, plus horseracing facilities in Ohio and Kentucky. It has 7,000 employees and last year generated more than $1.2 billion in revenue.
