Greentube Acquires AbZorba

Novomatic subsidiary Greentube has acquired U.S.-based mobile and social gaming company AbZorba Games for an undisclosed price.

Greentube, the online gaming subsidiary of Austria’s Novomatic Group, has acquired 100 percent of the shares of U.S.-based mobile and social gaming supplier AbZorba Games for an undisclosed sum.

AbZorba Games was founded in 2012 as a technology company based in the Delaware, with its R&D headquarters in Athens, Greece. The company develops social casino and multi-player games based on a proprietary gaming platform.

AbZorba has a strong B2C mobile casino brand, and delivers proven B2B white-label,. Turn-key solutions to a wide range of partners. All games are free-to-play multi-player entertainment apps with a product range that includes blackjack, poker, roulette and slots—all of which range among the top 10 games in the Google and Apple app store within their category. AbZorba Games reached over 4 million gamer installations in March 2014.

The purchase of AbZorba and its portfolio of product lines in the field of social casino game apps for mobile devices perfectly supplements Greentube’s current social casino portfolio and will further strengthen the Novomatic Interactive branch.

AbZorba founding members Andrew Hughes and Emmanouil Moschous bring a wealth of experience in the fields of telecommunications and mobile entertainment to Greentube, said Thomas Graf, Greentube’s CEO.

“Greentube is the leading European model company in the field of pay-to-play online gaming entertainment,” Graf said. “We can refer to a multitude of successful acquisitions and integrations of globally operating internet gaming technology startups. In cooperation with the founders of this ‘innovation hub’ and via our group’s access to international markets and resources, we can realize business opportunities for an accelerated and sustained growth while at the same time generating attractive perspectives and creative options for the entire Greentube Group.”

“We are absolutely thrilled that AbZorba is joining the prestigious Novomatic Group,” said Hughes, AbZorba CEO and co-founder. “Right from the outset of our discussion, we felt complete alignment of vision for our table-top casino titles, and believe the alliance will provide the best possible platform for our combined success.”