Greentube, the interactive subsidiary of Austrian gaming giant Novomatic AG, will enter the U.S. iGaming market through a partnership in New Jersey with Golden Nugget Online Gaming (GNOG).
The agreement will be what the supplier says is the first of many in the U.S., as it will continue to seek partners as internet gaming expands across the country.
“The U.S. offers unparalleled potential, and is a key territory for us going forward as regulation continues to make headway across different states,” said Michael Bauer, Greentube chief financial officer and chief growth officer, in an interview with iGaming Business. “Finally making our debut in New Jersey is a huge achievement for us, and we are thrilled to partner with such a renowned operator as Golden Nugget and to introduce our content to their customers.
“We see this market entry as a first and very important step into the U.S. market and are preparing ourselves for future launches in Michigan and Pennsylvania as well.”
Warren Steven, vice president of Golden Nugget Online Gaming, cited Greentube’s success in Europe as a good indicator it will succeed in the U.S.
“Greentube is a supplier with a great track-record in Europe, having developed blue-chip titles, as well as innovative new games, that have proven longevity in numerous markets,” Steven told iGaming Business. “This partnership will significantly enhance our existing offering with premium content, and we are excited to be the first operator in the U.S. to give our customers access to the Greentube portfolio.”
GNOG recently agreed to be acquired by sportsbook giant DraftKings in a $1.56 billion all-stock deal.
