Novomatic Group subsidiary Greentube announced the successful launch of its turnkey private-label social casino marketing platform, Greentube Pro. Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience.
The platform is fully customizable, allowing land-based casinos to choose from Novomatic’s complete library of games. Players experience the casino’s brand anywhere they may be and on any internet-enabled device they prefer.
Greentube Pro was designed to engage with players after they leave the casino floor.
“Our goal was to build a social gaming platform that is completely casino-focused,” said Gabriel Cianchetto, president of market development for Greentube North America. “Greentube Pro is designed so that casino marketers will feel comfortable launching an online version of their properties, and we’ve designed Greentube Pro with all the features they are looking for.
“We look forward to long-term and mutually beneficial relationships with all of our land-based casino clients.”
The launch of Greentube Pro is Greentube’s first foray into the lucrative U.S. market. The platform, built by BlueBat Games, is distinctive in several ways:
• Clients’ Databases Remains Private: The Greentube solution does not require access to client databases. Player profiles and information remain in-house and are never accessed by Greentube.
• Brand-Specific Offerings: Players only see the client’s brand while playing, never Greentube, ensuring a uniform brand experience.
• Customization: Greentube Pro allows clients to market their own promotions and events. Furthermore, players interface with the casino’s existing loyalty program, enabling them to earn or use loyalty points that can be redeemed in the brick-and-mortar casino.