Greentube, the online gaming subsidiary of Austria’s Novomatic Group, announced the launch of its turn-key private-label social casino marketing platform, Greentube Pro.
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic’s vast library of games. Players experience the casino’s brand anywhere they may be and on any internet-enabled device they prefer.
Greentube Pro was designed to engage with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays, tickets to events and more.
“Our goal was to build a social gaming platform that is completely casino-focused,” said Gabriel Cianchetto, president of market development for Greentube North America. “Greentube Pro is designed so that casino marketers will feel comfortable launching an online version of their properties, and we’ve designed Greentube Pro with all the features they are looking for. We look forward to long-term and mutually beneficial relationships with all of our land-based casino clients.”
The launch of Greentube Pro is Greentube’s first foray into the lucrative U.S. casino market. The platform, built by BlueBat Games, is distinctive in several ways:
• Clients’ Databases Remain Private: The Greentube solution does not require access to client databases. Player profiles and information remain in-house and are never accessed by Greentube.
• Brand-Specific Offerings: Players only see the client’s brand while playing, never Greentube, ensuring a uniform brand experience.
• Customization: Greentube Pro allows clients to market their own promotions and events. Furthermore, players interface with the casino’s existing loyalty program enabling them to earn or use loyalty points.
The Greentube solution is designed to keep players fully engaged and immersed in a client’s brand while encouraging return visits to their land-based casinos.
