Greentube, the online gaming subsidiary of Austrian gaming supplier and operator Novomatic Group, has finalized a deal to acquire the Malta-licensed online bingo platform Bingocams from Dazzletag Entertainment Limited.
Greentube chief executive Thomas Graf described Bingocams as a welcome addition to his company’s range of online gaming solutions. “This acquisition marks another major step forward for Greentube and further enhances Novomatic’s position of significance within the ever-expanding new world of online gaming,” Graf said.
The acquisition, agreed for an undisclosed sum, sees Greentube take ownership of Bingocams’ integrated web platform that combines online bingo with social media and video. The product is designed to ramp up the social aspects of bingo, allowing players to interact with one another through webcam chats among up to three people during a game.
The platform features a range of bingo games, and a patented Live Win Moment, which the operator describes as offering “a visual playing experience that captures the social spirit of live bingo.”
Bingocams.co.uk was launched by Dazzletag Entertainment in the U.K. market in February 2011, operating under a license from Malta’s Lotteries and Gaming Authority It features a number of casino games supplied by Microgaming, including Avalon II and The Dark Knight Rises.
Bingocams is the flagship brand of Dazzletag, which also provides software to operators through its B-Live B2B business.
Bingocams managing director Marin Muyser described Bingocams’ sale as an exciting day for Dazzeltag Entertainment, adding that he was delighted to see the business become part of Novomatic.
“We believe there is a substantial opportunity to leverage our existing business now that we are part of the world’s leading gaming company,” Muyser said. “We have always aimed to roll out our unique bingo software internationally, and with Novomatic/Greentube’s global presence we will be able to accelerate this strategy substantially.”
