Greentube Internet Entertainment Solutions, the online gaming content arm of Novomatic Group, announced that it will launch a white-label social casino in the U.S. as part of an effort to familiarize American players with the company’s game content.
The Greentube Pro service will allow traditional land-based U.S. casinos to maintain a connection to their players and vice-versa through mobile casino gaming. Company officials say the system, which will shield casino databases, will provide a “powerful player retention and acquisition tool.”
“The main difference between Greentube’s service and what others have on offer,” said a company statement, “comes down to the ‘altruistic’ approach that maintains a high level of player interaction. With the platform, online players will be able to enjoy games by being fully involved with the respective casino, unlike other providers that employ a cookie-cutter approach.”
Casinos using Greentube’s services will be entitled to access Novomatic’s portfolio of games and features, which also boasts direct-to-player marketing.
“The future of gaming is all about engaging players where they live,” said Gabriel Cianchetto, Greentube’s president of market development for North America. “The success of today’s casino is dependent upon providing social casino gaming on the platforms where players already go to have fun—whether they’ve just left the casino or they’re playing at home, at work or anywhere in between.”
