Playtech Retail will deploy its Neon casino management system across all 55 Grosvenor-branded casinos across the U.K.
According to Playtech officials, the deal follows the recent completion of a Neon roll out across all 43 Genting Casinos in the U.K. and, once complete, will mean that more than 90 percent of U.K. casinos have selected Playtech Retail to supply its industry-leading casino management system.
Grosvenor Casinos will use Neon to manage customers and track player data, guest relations and cash desk operations, and support the group’s responsible gaming, anti-money-laundering and security activities.
The group will also implement the Neon Analytics business intelligence platform, including a suite of custom dashboards designed to meet the specific needs of its venue and head-office management teams.
Grosvenor’s Neon system will be the most technically advanced retail casino system in the world, the company said, delivering a browser-based HTML5 user interface via a Microsoft Azure Cloud platform. Playtech will provide a comprehensive implementation and management service for the software and platform.
Playtech Retail’s Neon platform is a core component of the Playtech ONE omni-channel solution, which connects retail and online gaming operations, maximizing cross-channel player conversion, and provides operators with a single customer view of their customers.
“We are proud to partner with the U.K.’s largest casino operator and cement our position as the fastest-growing supplier of systems to retail casinos,” said Martin Sykes, managing director of Playtech subsidiary Intelligent Gaming Systems. “This project is another example of our unique consultative approach. We performed an extensive scoping exercise to analyze Grosvenor’s requirements and worked closely with the group’s operational experts to identify several opportunities to improve our systems and the casinos’ business processes.”
Richard Playle, director of finance for Grosvenor Casinos, added, “We needed a partner that could match our technical vision and quickly deliver a solution which supports the needs of a wide range of users across a geographically and operationally diverse estate. We evaluated all leading systems vendors and selected Playtech based on their industry-leading technical architecture, unrivaled operational expertise and willingness to customize Neon to drive our business forward.
“We are delighted to begin the rollout of the system across our estate as part of an ongoing program to modernize our IT systems to improve availability, enhance our customer service and reduce operating costs.”
