Hospitality revenue optimization platform supplier Duetto announced a partnership with booking engine supplier GuestCentric to supply an application “to bring a new level of personalization to the hotel and casino industries that will increase conversion and direct bookings,” according to the company.
The companies’ strategic partnership will enable hotel companies using Duetto’s recently launched personalization application, PlayMaker, and GuestCentric’s global booking engine, to customize merchandising content and pricing in real time based on consumers’ previous booking history and shopping behavior.
GuestCentric, an award-winning, cloud-based platform that lets hotels manage their website design, online bookings, social media and channel management, is the first booking solution to integrate with Duetto’s newest cloud application.
With PlayMaker, properties connect browsing behavior, demographic information, past stay history and third-party data to make instant, intuitive decisions that serve up the most enticing room types, packages and other offers. Duetto’s Revenue Strategy Platform delivers those “plays” to GuestCentric’s booking engine, allowing the hotel to offer personalized experiences that increase conversion.
“GuestCentric and Duetto share a vision for the future of hospitality, and we’re excited that our collaboration will finally make possible the true personalization our customers have sought,” said Marco Benvenuti, Duetto co-founder and chief marketing and strategy officer for San Francisco-based Duetto. “Hotels and casinos will be able to increase their booking conversion and revenue by customizing the prices, merchandising and content that potential guests—including and especially the most profitable customers in their loyalty programs—see on properties’ direct channels.”
Pedro Colaco, CEO of GuestCentric, added, “Enabling our customers to adopt PlayMaker will give hoteliers a solution that no other booking platform currently offers. Our partners want to convert as many online shoppers into confirmed reservations as possible, and the ability to leverage dynamic customer data, past purchases and preferences, in real time thanks to this integration, goes further than anything to achieve that goal.”
Las Vegas-based Affinity Gaming, which operates 11 casino-hotels in four states, is the first joint customer of Duetto and GuestCentric to deploy PlayMaker. Chief Marketing Officer Vincent Lentini said the application’s key functionalities, such as customizing the room types that appear in the sort order when consumers are searching dates on the properties’ websites, would support Affinity’s evolving revenue strategies.
“We have more data on our guests than ever, and even though we know which room types or loyalty rates appeal to whom, it’s not easy to manually provide that level of personalization during the booking process or test which offerings convert better than others,” Lentini said. “Now that our digital marketing and revenue strategy partners collectively support a solution like PlayMaker, we’re looking forward to getting the most out of our direct channels far more efficiently.”
