GVC Holdings has strengthened its management team with the addition of three new executives.
Rob Fell has joined as head of Casino Product, Andrew Whitworth has been named head of Content and Oliver Bartlett head of Live.
GVC said the hires reflect a renewed focus on the gaming verticals which have been a priority since the acquisition of bwin.party in February.
Fell most recently served as vice president of product for Lottoland. He previously headed web and mobile operations at Gala Coral Interactive and was product and operations manager at Paddy Power.
Whitworth has more 15 years’ gaming experience, most recently as head of gaming strategy for Talarius, the Tatts Group’s UK arm.
Bartlett most recently was head of VIP and a project manager for bgo.com and has held senior roles with Grosvenor, Caesar’s Entertainment, Genting and Full Tilt.
Each will report directly to Chief Product Officer Liron Snir.
