Global sports-betting and gaming group GVC Holdings that it has successfully completed the migration of Ladbrokes on to the group’s market-leading proprietary technology platform. Having acquired Ladbrokes Coral in 2018, this milestone now completes the migration of all of the acquired brands, with Ladbrokes, Coral, Gala Bingo, Gala Casino and Gala Spins now all on the GVC platform.
The Ladbrokes migration is the largest that GVC has completed and represents one of the final parts of what has been the most complex integration process in the gambling industry to date. It has been executed on time, on budget and with no disruption to the 25 million Ladbrokes Coral customer accounts that have been moved across. Furthermore, the final migration of 12.5m Ladbrokes customers has been completed at a time when all of the teams involved in the process have been working remotely.
Ladbrokes customers will now benefit from the full capabilities of GVC’s unique proprietary technology platform, which is one of the group’s significant competitive advantages. In addition to delivering greater efficiencies, stability, speed to market, product development and customer propositions, the platform has been central to the Group’s strong recent financial performance.
Crucially, it also allows GVC to adapt to regulatory change ahead of competitors and lead the way in delivering an extensive range of tools and initiatives to support and promote a safer gambling environment for its customers.
With the platform migrations now complete, the remaining process and back office integrations can now take place, with the group on track to deliver the full £130 million of annualized synergies by the end of 2021. The completion also frees up significant technical resources that can be redeployed to drive product innovation and execute further M&A where the opportunity arises.
“I am delighted that this critical and hugely complex stage of the Ladbrokes Coral integration process has been completed so successfully,” said Shay Segev, chief operating officer of GVC. “It is a great testament to the sophistication of our technology and the quality of our teams, and it is particularly impressive that they have managed to finalize it during this period of remote working. It also positions the business even better to emerge from the current crisis from a position of strength.
“The GVC integration model has proved itself time and again to be extremely effective at integrating large-scale operations with minimal disruption to our underlying business. As a result, we are confident in our ability to take advantage of the attractive M&A opportunities which we believe will present themselves to us in the future while further boosting the growth of our existing business.”
