GVC Holdings has named Optimove as its enterprise CRM and player marketing vendor.
GVC Holdings owns SportingBet, CasinoClub and bwin.party. The company will now base its entire enterprise CRM strategy on Optimove’s software and services.
Optimove enables GVC’s various CRM and marketing operations to consolidate, manage and automate multi-channel customer marketing based on predictive customer modeling technologies. Optimove automatically personalizes, executes and optimizes a complete framework of customer-data-driven campaigns, resulting in increased player spend and engagement, alongside reduced churn, the company said in a press release.
Additionally, Optimove will provide GVC with a full gamut of services, including CRM strategy consulting, development of customer-centric marketing programs, and data science as a service.
“We made the strategic decision to adopt Optimove across our enterprise following their proven success at increasing player engagement within our Sportingbet brands,” said Adam Lewis, GVC’s Group Head of Sportsbooks in the release. “Optimove’s software and consulting services provide us with a significant strategic edge in our highly-competitive industry, which we’ll now leverage across Bwin and the other brands within our newly enlarged group.”
“The GVC brands we’ve already worked with are among the most sophisticated users of our Customer Marketing Cloud,” said Optimove CCO, Alon Tvina. “We look forward to working closely with additional GVC properties to duplicate these player marketing successes and further cement GVC’s position as a leader in its space.”
