GVC Holdings has announced a revamp of its social responsibility plan that is designed to reduce threats to problem gamblers and increase education on problem gambling.
“As a leader in the industry, we fully recognize the need to ensure we do everything we can to ensure an enjoyable experience for our players that minimizes the potential to cause harm,” said Kenneth Alexander, CEO of GVC. “The measures we have set out today demonstrate our commitment to take tangible action to understand and reduce the impact of problem gambling.
The plan focuses on four areas, as outlined in a press release.
Advertising—GVC supports the introduction of a ban on betting/gambling advertising around live football matches before 9pm.
Research—GVC will invest in a £/€ multi-million research partnership with leading academic institutions to “assess the extent of internet gambling, identify the markers of harm across products and propose improvements to our own algorithms.”
Education—GVC will strive to improve gambling-harm communication to young and vulnerable audiences. The operator will back the upcoming roll-out of GamCare’s Youth Outreach Program committing £500,000 to the project.
Increased SR Investment—GVC commits to doubling its responsible gaming investment to £4 million in 2019.
All GVC brands will commit to the plan, the company said.
