GVC has announced it will offer games developed by CR Games, the in-house studio of the Ladbrokes Coral Group into its online gambling brands such as bwin, PartyCasino and Sportingbet. GVC took ownership of CR Games when it completed its acquisition of Ladbrokes Coral in March.
Five games will be rolled out initially with eventually more than 20 games in total being made available. GVC plans to introduce the full line-up of games within the next few weeks in markets including Italy, Denmark and in the U.S. on its New Jersey sites.
“This is an important milestone in the integration of GVC and Ladbrokes Coral and demonstrates the benefits to customers of bringing the businesses together,” said Liron Snir, chief product officer at GVC. “At GVC, content is king and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players.”
GVC recently touted the acquisition of Ladbrokes Coral as the main reason behind increase in its half-yearly financial figures.
GVC had set out anticipated cost synergies of £130m (€145.6m/$171.4m) in relation to the deal, but said a further £30m in capital expenditure synergies relating to Ladbrokes Coral had been identified.
“The acquisition of Ladbrokes Coral completed on March 28 and the integration of that business is progressing well,” said Kenneth Alexander, chief executive of GVC in a press release. “We have now identified capex synergies of at least £30m in addition to the £130m cost synergies and we are well placed to deliver those savings while driving top line growth. We are gaining market share in all our key markets and we will look to reinvest to further strengthen our market position.”
