GVC Launches New Games on CrystalBet

GVC Holdings has launched a suite of casino content on CrystalBet, the fully-licensed Georgian sports betting and gaming brand. GVC acquired 51 percent of the site in April. The launch is the first addition of new content to the site since the acquisition.

GVC Holdings has launched a new suite of casino games on its newly acquired CyrstalBet platform in the European country of Georgia.

CrystalBet’s customers will have access to over 150 games from suppliers such as NetEnt and Yggdrasil as well as about 15 titles developed by GVC’s in-house studio, the company said in a press release. The games include a range of slots and table games, including progressive jackpot slots, offering multimillion-euro prizes. The content will be offered across multiple channels, including PC, web and mobile, the release said.

GVC is also working with the CyrstalBet management team to integrate its CRM tools to further improve customer acquisition and retention. Additional product from GVC’s portfolio will be introduced throughout the year including live dealer games and from other leading third-party suppliers, the release said.

Commenting on the announcement, Shay Segev GVC’s Co-Chief Operating Officer said:

“We are delighted to have integrated GVC’s gaming content with CyrstalBet in such a short space of time since the acquisition,” said Shay Segev GVC’s co-chief operating officer in the release. “Georgian customers will now have access to a hugely expanded range of games which we believe is by far the broadest and best in the market.”