Research and consulting firms H2 Gambling Capital (H2) and Princeton Public Affairs Group, Inc. (PPAG) announced a strategic alliance that will see the two firms “support and promote each company’s unique and leading-edge professional services” with respect to U.S. sports betting.
The partnership was announced on June 15, the eve of the SIGMA Roadshow and the All American Sports Betting Summit.
H2 is a market research and consulting firm that collects and analyzes information from thousands of sources to track both the online and land-based gambling markets across the globe. PPAG is a U.S. consulting firm headed by Bill Pascrell III. Pascrell and PPAG were instrumental in bringing legal online gambling and sports betting to New Jersey.
According to a press statement, “H2 will concomitantly support and promote BP3 and PPAG in jurisdictions where their globally recognized services can make a difference supporting various operators, suppliers, affiliates and other market service companies entry into new markets for licensing, regulatory and legal affairs, corporate compliance and related matters.
“The powerful and important global strategic alliance will see Pascrell promote H2’s services in the U.S.—particularly its work on ‘deeper dive’ projects such as new state market entry; online/mobile strategy development; operator benchmarking; state regulation/policy formulation; economic/tax impact assessment; responsible gambling programs; partnering/JV, and third party financial investment.”
“H2 is dedicated to providing the best independent data and market intelligence in the sector, and particularly within the U.S.,” said Simon Holliday, founder of H2 Gambling Capital. “Since PASPA, our clear preference has been to align with respected U.S. partners in the same way we are seeing the leading U.K./European operators forming JVs with the major U.S. multi-state gaming companies. The upside of us combining PPAG and BP3’s skillsets with H2’s we believe will be a strong play.”
PPAG’s Pascrell III added, “H2 Gambling Capital is a strong, unique and powerful differentiator in the global gaming market. We are proud to be affiliated with them. Simon and his partner David Henwood are the best in class. No one else can compete with their in-depth research and data analytical skills. They are the market leader in carefully analyzing the data in the U.S. sports betting and online gaming industry, which is critical to businesses in the market.”
