GameCo, the inventor of video game gambling and pioneer of a casino experience designed to attract and monetize younger players at retail and digital casinos, has appointed Kurt Hansen as head of digital products for the iGameCo brand.
In this new role, Hansen will provide strategic direction and guidance in design, development, production and marketing for iGameCo Digital Products. According to the company, he will lead GameCo’s digital product roadmap and strategy, which covers all aspects of deployment including online and mobile Video Game Gambling, esports and sports betting and other emerging digital segments.
Hansen brings nearly 20 years of product innovation experience, with expertise in the gaming and sports betting industries. In previous roles, he helped launch some of the earliest mobile sports betting and online gaming products in the United States, achieving significant market positions for multiple startups in the space.