Online sportsbook and casino platform Hard Metrics has signed an agreement with its first operator partner, Toro Bet.
The deal will allow Toro Bet to enter the Mexican sports betting market powered by the Hard Metrics platform. The company’s technology includes Metric Gaming’s trading, operations, risk management and suite of innovative and proprietary betting products, as well as Bethard’s business intelligence, player account management system and casino platform, the company said in a press release.
The Hard Metrics platform allows operators to configure distinct offerings to meet the competitive and regulatory needs of divergent markets. In the case of Toro Bet, it will allow them to establish their brand in Mexico and then move into other Latin American territories with offerings unique to that particular market, the release said.
“We are thrilled to have signed our first operator partner through Hard Metrics and look forward to helping Toro Bet establish itself as a major player in the Mexican online sports betting market,” said Martin de Knijff, Metric Gaming CEO. “Toro Bet have ambitious and exciting plans, which include expansion into other territories within America and Hard Metrics will be supporting them in those plans.
“Hard Metrics has been formed to provide operators with a powerful platform and service solution specifically for the American market and we believe this will help Toro Bet achieve great success now and into the future,” he said.
