Following the traditional smashing of the guitar, the Hard Rock Casino Biloxi recently debuted its new .5 million Platinum Tower, the first project to be completed among several expansions at Mississippi Gulf Coast casinos. Leading a tour of the 12-story facility with 140 rooms and 14 suites, General Manager Duncan McKenzie said the hotel’s decor and design are “exotic and irreverent,” unlike anything else in southern Mississippi. The property created 90 new permanent jobs, McKenzie said.
As in all Hard Rock properties, music memorabilia can be found throughout the hotel, including Elvis Presley’s pajamas, clothing worn by Sammy Davis Jr. and Johnny Cash, plus items donated by Gene Simmons, Buddy Guy, Sammy Hagar, Brett Michaels and many others.
Located on the south side of U.S. 90, the Platinum Tower brings the Hard Rock Biloxi’s room total to 479 rooms. The property offers a tropical swimming pool, views of the barrier islands or the city and Back Bay, seating areas, zebra-wood closets, double vanities, oversized showers and custom furnishings and artwork. There are seven first-floor Cabana Suites and seven top-floor Sky Suites.
The original Hard Rock Biloxi, built by Roy Anderson, which was two days from opening when Hurricane Katrina caused $180 million in damage. The resort was rebuilt, and the new tower completed. Anderson said his next project may be the third phase of expansion at the former Windjammer property, owned by Leucadia National Corporation, which owns the Hard Rock Biloxi. In December, Leucadia announce the Hard Rock Biloxi would be sold to Rhode Island-based Twin River Worldwide Holdings for $250 million. Justin Wheeler of Leucadia said the sale is not complete but added “There’s certainly interest in Hard Rock because of the brand and the performance in Mississippi.”
