Hard Rock Lake Tahoe, Intelity Launch Branded App

Hard Rock Lake Tahoe (l.) and Intelity have launched a cloud-based mobile app that lets guests check in, access entertainment schedules, order food and drinks and request other services from their mobile devices.

Hard Rock Lake Tahoe, Intelity Launch Branded App

Intelity, the provider of hospitality’s broadest guest experience and staff management platform, last week announced the launch of a new custom brand mobile app for Hard Rock Hotel & Casino Lake Tahoe in Nevada.

Powered by the Intelity platform, the app offers a full suite of guest functionality including mobile check-in and guest messaging. The cloud-based platform also supports GEMS, Intelity’s staff-facing suite of tools for Hard Rock’s staff.

The branded app is set to transform the guest experience, allowing guests to check in and engage with the hotel before, during and after their stay, providing greater convenience and personalization. From just about anywhere, guests can reserve amenities, access live entertainment schedules, order food and drinks, and request an array of services. With guest messaging, hotel staff can inform guests of exciting promotions and serve customized and targeted offers that drive brand loyalty.

The platform’s backend system, GEMS, will help streamline operations, automate guest requests and orders, and provide business insights so staff can better understand and connect with their guests in a more

personalized way.

“At Hard Rock Hotel & Casino Lake Tahoe, we are committed to delivering an unforgettable experience that today’s guests now expect, especially as the pandemic wanes,” said Bryce Rafferty, director of IT at Hard Rock. “With this new mobile app, guests can expect a seamless, curated visit with the ability to request all of the amazing amenities the property has to offer.”

The property offers more than 25,000 feet of lively casino space with hundreds of slot machines and a variety of table games. Set against the backdrop of Lake Tahoe’s mesmerizing views, Hard Rock offers guests modern amenities and exclusive packages to customize the guest experience. Perfectly located near top ski resorts and the crystal waters of Lake Tahoe, the Hard Rock also offers plenty of outdoor activities for active travelers.

“We couldn’t be more excited to partner with Hard Rock Hotel & Casino Lake Tahoe,” said Ben Keller, Intelity’s SVP of Sales. “Lake Tahoe’s premier hospitality and entertainment destination has so much to

offer guests—and now travelers will be able to access it all from the palm of their hand thanks to the Intelity app. That’s exactly the kind of modern, convenient experience guests are coming to expect, and now Hard Rock delivers that for them.”