Hard Rock Hotel & Casino Las Vegas has contracted with Duetto, the hospitality industry’s only revenue strategy platform, to implement its cloud-based applications GameChanger and ScoreBoard at Hard Rock’s 1,504-room property.
Duetto’s flagship Open Pricing application GameChanger will allow Hard Rock Las Vegas to refine its pricing and digital distribution strategies to fine-tune room-type pricing across guest rooms, suites and penthouses. ScoreBoard, the cloud solution for intelligent reporting, will allow Hard Rock to build forecasts, budgets and other crucial reports and share them more easily across the organization for faster decision-making.
Hard Rock Hotel & Casino Las Vegas Vice President of Hotel Operations Chris McGahey said although the property had the personnel, its aging technology kept the property from adopting a more dynamic strategy for hotel bookings. “We were ready to capitalize on opportunities for greater profitability that we recognized but did not have the ability to address. We’re confident that automating many of our tasks and working with data-driven rate recommendations will make us more dynamic and flexible to meet the property’s unique needs. This partnership is part of a long-term transformation of our revenue strategy culture,” McGahey said.
Duetto Co-Founder and Chief Marketing & Strategy Officer Marco Benvenuti added, “Hard Rock Hotel & Casino stands out as one of Las Vegas’ most iconic properties, offering everything from world-class accommodations and gaming to an unmatched entertainment experience. The strategies that started it all for Duetto were tailor-made for an integrated resort like Hard Rock, and we can’t wait to contribute to the success of this team.”
Hard Rock Hotel & Casino opened in 1995; the Paradise Tower was added in 2009 and the HRH All-Suite Tower in 2010.
