Illinois’ Hard Rock Casino Rockford and Quick Custom Intelligence (QCI) jointly announced that the QCI unified gaming platform has been deployed, the team has been trained and are actively using the player development and marketing tool at the new property.
“When we were looking for a tool that truly covers all the important aspects of player development, we needed to look no further than QCI,” said Tim Schipper, director of player development at Hard Rock Casino Rockford. “QCI provides true transparency into hosts’ efforts to drive business. However, most impressive was the tech support and ease of configuration of the platform specific to our market.”
Schipper added that QCI Host is a “powerful, long-term solution for player development departments in the gaming industry and that QCI Host has been built by gaming industry experts for gaming industry executives.”
“This deployment has shown how important it is to have the right tooling even in the very early stages of a new property,” said Dr. Ralph Thomas, CEO of QCI. “Using the QCI Host Platform, the Rockford team has been able to immediately connect with their high-value guests in real time. With over 1,000 users of the QCI Host product in a wide variety of property sizes, we are proud of how our proven product has met the dynamic needs of the Hard Rock Casino Rockford.”
