Scientific Games Corp. has been chosen by Hard Rock International for its newest casino property, Hard Rock Hotel & Casino Sacramento at Fire Mountain, to supply its full complement of casino management system products, as well as a full library of slot games, table games and utility products.
Located in Sacramento, California, Hard Rock Hotel & Casino Sacramento at Fire Mountain opened with more than 1,800 slot machines and table game positions, all of which will be managed and monitored by a suite of Scientific Games Systems products, including SDS, CMP, Business Intelligence (BI), Elite Bonusing Suite (EBS), DM Tournaments, iVIEW 4 and TableView.
“The Hard Rock has enjoyed a longstanding partnership with Scientific Games, and that trust is why we easily made the decision to choose their system for our newest property in Sacramento,” said Jon Lucas, chief operating officer of Hard Rock International. “Their suite of innovative casino management solutions, as well as their full portfolio of slots, tables and utility products, will enable the Hard Rock Hotel & Casino Sacramento at Fire Mountain to offer our customers the unique, best-in-class experience that we strive for with all of our casino properties.”
SDS is an integrated slot accounting system that continually monitors slot machines, other gaming devices, and customer gaming activity throughout the casino property. CMP is the company’s player-tracking and customer-relationship management system that helps operators manage and evaluate the database of players throughout the casino.
In addition to CMP, the Business Intelligence (BI) advanced application analyzes extensive data gathered throughout the business enterprise and delivers solutions to grow the business through an improved understanding of table and slot performance, in addition to player behavior and values.
The award-winning iVIEW 4—Scientific Games’ next-generation player interface—enables the casino to show dynamic marketing content, animations and videos on the gaming machine, supports cardless/cashless play, and offers instant response through a sophisticated multi-touch display. iVIEW 4 supports HTML5 graphics and uses web widgets to enable casino marketing teams to easily update content dynamically throughout the casino on Hard Rock Sacramento’s gaming devices with current promotions, advertisements, videos and more.
iVIEW 4 features improved software architecture for seamless third-party integration, interfacing with third-party solutions as well as multiple Scientific Games applications including CMP and Elite Bonusing Suite.
Elite Bonusing Suite is a group of marketing applications that automates promotions and player loyalty programs, launches new floor-level interactive promotions, and rewards players at the point-of-play via the seamless integration with iVIEW. As part of EBS, DM Tournaments facilitates video slot tournament games to be played directly on the main game screen of a slot machine, eliminating device downtime and the associated lost revenue.
TableView allows floor operations staff to enter real-time player ratings and issue customer comps and markers right at the gaming table via the ease and simplicity of a mobile device.
Scientific Games also supplied over 20 percent of the Hard Rock Sacramento’s slot machines, including a variety of titles in the company’s hottest game series, like Dancing Drums, Jin Ji Bao Xi, Ultimate Fire Link, Jinse Dao, Lock It Link, and Quick Hits, along with a number of the company’s newest license branded titles, all featured in top-performing cabinets like the TwinStar J43 and TwinStar Wave XL, as well as the popular TwinStar 3RM, Alpha Pro Wave, and the immersive Gamefield 2.0.
The company also provided its proprietary table games and utility products for the casino’s opening, including Three Card Poker w/ Six Card Bonus, Ultimate Texas Hold’em, Blazing 7s Blackjack and Face Up Pai Gow Poker, along with its shuffler and utility products like the MD3 multi-deck shuffler, the i-Deal Plus and DeckMate single-deck shufflers, and the Safe-Shoe intelligent shoe.
“Scientific Games is proud to have partnered with the Hard Rock group for many years, and we were elated to support them in their latest casino opening—Hard Rock Sacramento—with our comprehensive range of casino products and solutions,” said Robert Parente, executive vice president and chief revenue officer for Scientific Games. “Through our innovative casino management systems, player-favorite slot and table games, and robust and secure table utility products, we are excited about the opportunity to enhance the guest experience for the Hard Rock Sacramento’s valued players.”
Hard Rock International is owned by the Seminole Tribe of Florida, which is one of Scientific Games’ largest and most progressive systems users in Southern Florida.
