On September 6, Hard Rock Sportsbook touched down in Indiana and Tennessee with its mobile app.
“Hard Rock Sportsbook plans to engage its players with one-of-a-kind integrated in-person and online experiences rooted in Hard Rock’s legendary entertainment,” the Seminole Tribe’s gaming and hospitality brand said in a press statement.
Indiana houses the Hard Rock Casino Northern Indiana, where a retail sportsbook opened in May. Tennessee has three Hard Rock Cafes in Nashville, Memphis, and Pigeon Forge, and the Bristol Casino, located just across the Virginia state line. The Bristol Casino opened as a temporary venue back in July, ahead of the permanent property in 2024.
The Hard Rock Sportsbook has plans to enter Ohio and Illinois and once a lawsuit is settled, according to Yogonet Gaming News.
“We are excited to offer the legendary Hard Rock experience to our mobile sports betting players throughout Indiana and Tennessee,” said Marlon Goldstein, executive managing director & CEO for Hard Rock Digital. “The successful debut of the Mystery Wheel is the latest example of the unique interactive experiences that can only be found at Hard Rock Sportsbook as well as our commitment to building the most entertaining app in the market.”
In addition to an easy-to-use, frictionless experience, there are innovative promotions, fast deposits and withdrawals, and hundreds of games and props to bet each day.
Hard Rock also introduced in-app streaming and the Mystery Wheel, described as “a new interactive rewards experience” where players can earn up to $5,000 in free bets in Indiana, Arizona, Tennessee and Virginia.
Hard Rock Sportsbook also serves players online in New Jersey and Iowa. The product is overseen by Hard Rock Digital, Hard Rock International and Seminole Gaming’s vehicle for interactive gaming and sports betting.
In an interview with Yogonet in June, Matt Primeaux, executive managing director and president of Hard Rock Digital, explained the company’s strategy for its product, claiming Hard Rock Sportsbook is taking “a different approach” than its major competitors. “We are building a robust, sustainable business and aren’t interested in simply buying market share at an irrational price,” Primeaux said. “Rather, we’re investing in the foundation of the business for the long-term, in product, marketing technologies and cultivating an innovation-minded team.”
