Officials at Harrah’s Cherokee Casinos in North Carolina announced the casinos and resort brad recently signed a 5-year deal to become an official sponsor of the National Football League’s Carolina Panthers. The sponsorship includes mentions during broadcasts, branding rights at the Bank of America Stadium and special events for the casino’s top customers.
Harrah’s Cherokee Regional Vice President of Marketing Brian Saunooke said, “The most visible way that the sponsorship will be represented is through broadcast TV and radio. The Harrah’s Cherokee brands will be mentioned, and logos shown for pregame, also in-game and postgame on a rotation, so it’ll be different each game.”
Saunooke added, “In-stadium, we have the naming rights for Panther’s Champions Village, which is a hospitality location within the stadium. So, it’s actually going to be the Harrah’s Cherokee Champions Village. And we’re the sponsor for the 5th Quarter post-game show.”
Harrah’s Cherokee Casinos is owned by the Eastern Band of Cherokee Indians.
