Harrah’s Cherokee Wants Arena Naming Right

U.S. Cellular's name could be coming off the downtown arena (l.) in Asheville, North Carolina, if high bidder Harrah's Cherokee Casino wins the contract. Harrah's Cherokee offered a 5-year, $3.25 million deal versus U.S. Cellular's 3-year, $543,000 deal. Despite the large sums, some officials are concerned about the casino connection.