HBG Design Names Peak as New Practice Leader

Nathan Peak has been named the new practice leader at HBG Design. Peak will focus on impactful design, new market growth, nurturing talent and work-life flexibility for HBG employees.

HBG Design Names Peak as New Practice Leader

HBG Design has announced the appointment of Nathan Peak, AIA, LEED GA, as practice leader of the 100-person, Top 10 nationally recognized hospitality design and architecture firm.

In his new role, Peak will oversee design and practice leadership for HBG’s three offices in Memphis, San Diego and Dallas. His promotion represents the initial step in HBG Design’s transition to a third generation of firm leadership.

Peak is a principal in HBG Design’s Memphis headquarters. During 20-plus years with the firm, Peak has served as design director for nearly a decade, leading and guiding the design direction of the firm’s national hospitality and entertainment projects.

“Nathan continues to be a transformative leader with immense

creative vision and ambition for the firm’s growth,” said Rick Gardner, AIA, CEO of HBG Design. “He’s a champion of award-winning experiential design and has a gift for cultivating talent and deepening the connections between employees across our organization.”

Peak plans to build on the firm’s deep bench of talented professionals to further position HBG Design’s national presence in multiple sectors of the hospitality industry.

“I’m energized by this generation’s sense of passion and purpose,” he said. “I look forward to bringing a level of design leadership to the firm that is keenly focused on encouraging and engaging others to create something meaningful and impactful for our clients and those who experience the spaces we create.”

A core principle of HBG Design’s culture and vision is summed up by the term “Ensuring Longevity.” As HBG’s COO Terri Struminger observed, “We have a very distinct culture that connects our people and purpose and gives us opportunities to rally around common goals. One way we achieve longevity for HBG Design, our employees and their families is through smart transition planning that maps a clear path from the current generation of leaders to the next. Nathan’s elevation to practice leader is a significant moment on our path.”

The father of a 13-year-old daughter and a nine-year-old son, Peak said he knows first-hand the challenges of work-life balance facing today’s professionals.

“Like so many of our employees, I also balance bringing my absolute best to support our clients and the needs of our team—while managing a busy schedule of soccer tournaments and just being a dad. I believe that a key aspect of corporate culture is keeping our work interesting and challenging while enhancing work-life flexibility. We don’t just bring a part of ourselves to work each day—we bring our whole self. My goal is to really nurture an environment where everyone can bring their full life experience to what they do and know they are contributing something unique and important to the big picture.”

Peak is a graduate of the Pratt Institute in New York City where he earned his Bachelor of Architecture degree. He joined HBG Design in September 2001 as an architectural designer. His innovative hospitality and entertainment designs prominently stand out in the marketplace and

have received national acclaim and multiple industry awards.

HBG Design is a Top 10 hospitality and entertainment design firm in the U.S. Its team of architects, interior designers and building professionals make design stories come to life by shaping physical spaces and connecting people to place. Its client list includes Hyatt Hotels, Hilton Hotels, IHG, Caesars Entertainment and Elvis Presley Enterprises, among others.