Hensel Grad P.C., a U.S.-based gaming law and advisory consultancy, and USAbility, a European-based regulatory compliance and product advisory provider, announced a strategic alliance to together provide the full suite of essential advisory services for sports betting and iGaming companies seeking to enter the U.S. gambling space.
The strategic alliance pairs Hensel Grad P.C.’s deep knowledge of U.S. gaming regulation with USAbility’s expansive technical and product expertise. Together, the companies’ services will streamline an online gaming company’s ability to enter and quickly become competitive in the growing U.S. iGaming marketplace.
“This is a clear example of the sum being greater than the parts,” said Susan Hensel, co-founder and partner of Hensel Grad. “Hensel Grad is a firm established by former gaming regulators to assist gaming companies in navigating the often complex and disparate U.S. state-based regulatory environment. By integrating our services with an award-winning technical compliance provider, we provide an efficient, one-stop on-ramp for companies interested in establishing a U.S. presence or growing an existing business into additional jurisdictions.”
Avi Howard, co-founder of USAbility Digital, said, “We are very excited about the alliance with Hensel Grad. USAbility is a very unique business in the gambling industry, providing the broadest range of services and expertise for businesses in the North American online gambling market. Our ever-growing portfolio of clients entering into or expanding within the region benefit from our technical, product, compliance and delivery advisory.
“Considering their strong U.S. regulatory background, working together with Susan, Joe and their team will complete our offering by providing hands-on legal, compliance and regulatory relations support and advisory services. We are confident that this partnership will create an unparalleled suite of services in the marketplace.”
The strategic alliance is aimed at assisting companies offering iGaming, including sports wagering and iCasino-associated products. Since the fall of the Professional and Amateur Sports Protection Act in 2018, the U.S. iGaming market has been growing exponentially. Today, more than half of the states are offering online sports wagering. The growth is projected to continue with additional states authorizing and launching sports wagering and iCasino in 2022 and beyond.
By joining forces, Hensel Grad P.C. and USAbility will provide end-to-end support and guidance to companies targeting the U.S. Hensel Grad is skilled at advising companies on how to navigate the U.S. gaming regulatory landscape from the decision to enter the U.S. through to post-licensure compliance, while USAbility is expert at ensuring a company is technically compliant with each jurisdiction’s requirements, including performing gap analysis and providing ongoing compliance support and delivery management.
Both companies are experienced at educating clients on how to avoid pitfalls that can delay startup in an online gaming environment that is looking for the types of cutting-edge sports wagering and iCasino products being offered in Europe and other global jurisdictions. The strategic alliance eliminates the need for these companies to waste time identifying and cobbling together an advisory team. All the services the companies need are available through the strategic alliance.
