Centerpiece of Linq development
The High Roller observation wheel near the Las Vegas Strip is now open for business.
The 550-foot High Roller has 28 cabins designed to hold up to 40 passengers. The ride takes 30 minutes, during which the wheel makes one full rotation and passengers can get a bird’s eye view of the city and the surrounding mountains.
The High Roller is the tallest observation wheel in the world, according to the Las Vegas Sun, exceeding the London Eye and Singapore Flyer. It is located between the Quad and Flamingo resorts at the new Linq entertainment corridor.
“It’s really an art piece on the Las Vegas skyline, from the dynamic lighting sequences to the overall engineering and architecture that it adds to the skyline,” said Jon Gray, vice president and general manager of the Linq. “It’s a new icon that everyone, locals and tourists alike, have embraced. We’ve really enhanced the Las Vegas skyline.”
The Linq, which will eventually have 30 venues, “required a big anchor,” said Greg Miller, executive vice president of domestic development for Caesars Entertainment. “We needed something big, something audacious almost, to compel people to come that far off the Strip.”
Caesars expects between 4 million and 5 million riders in the wheel’s first year of operation. Ticket prices are $24.95 per person during the day and $34.95 after dark.
Patrons can bring drinks aboard, General Manager Eric Eberhart told USA Today; if they reserve a cabin, they can have a bar and bartender set up. He said he already has a cabin reserved for a wedding this summer. “If you want to, I will even arrange to have Elvis marry you,” Eberhart said.