London-based video virtual sports specialist Highlight Games Limited announced that it has signed a distribution deal with gaming supplier Scientific Games.
Premium video virtual sports and instant win products from Highlight Games including NBA Last 60 and NBA Winning Hoops (the world’s only gaming products to utilize real archive footage from the NBA featuring all 30 teams, players and original commentary), multiple variants of SoccerBet (including English, Italian and Turkish games), and IIHF World Championship Ice Hockey, will be available for distribution to selected online channels via Scientific Games’ OpenArena sports content offering.
OpenArena is the betting and gaming industry’s first ever one-stop content marketplace for sports-based content, providing sportsbooks with access to new products through a single integration.
“It is testament to Highlight Games’ unique product proposition and progress as a business that we’re in a position to announce this deal with one of the biggest gaming companies in the world,’ said Steven Holmes, co-CEO of Highlight Games. “Joining Scientific Games’ OpenArena will make Highlight Games’ exclusively licensed products available to operators, and we can’t wait to deliver our market-leading portfolio of premium content to more customers to enjoy in a responsible way.
“Our games have already disrupted the virtual sports space with SoccerBet; now the No. 1 performing product in Italy with online revenues up, on average, twice those of our graphical competitors since March 2020. We look forward to replicating this success in partnership with Scientific Games.”
“Scientific Games prides itself on offering the most compelling and entertaining content to its customers across the globe,” said Keith O’Loughlin, senior vice president, sportsbook and digital for Scientific Games, “and Highlight Games’ video virtual sports and instant win games certainly fulfil this commitment.
“Highlight Games’ products are unlike any other virtual sports or instant win games available, and will be a fantastic addition to the portfolio of content available on the OpenArena platform.”
