The Horseshoe Casino Baltimore announced a first-ever official marketing partnership with the NFL’s Baltimore Ravens, whose M&T Bank Stadium is walking distance from the casino.
Baltimore Ravens Senior Vice President of Corporate Sales and Business Development Kevin Rochlitz joined former Ravens and NFL Hall-of-Famer Jonathan Ogden and Caesars Regional President and Horseshoe Casino General Manager Erin Chamberlin at the casino for the announcement, which represents the second-ever partnership between a National Football League team and a casino.
The agreement is also the first of its kind between a NFL team and a Caesars Entertainment casino.
“Horseshoe Casino Baltimore has become a popular destination, particularly for Ravens fans before and after our home games,” Rochlitz said. “We’re enthused about this partnership and believe it will further enrich the entertainment appeal surrounding M&T Bank Stadium. Additionally, we feel it will help contribute to the exciting development taking place throughout the area.”
The partnership brings together the two anchors of Baltimore’s developing Southern Gateway Entertainment District, which earlier this year welcomed global sports entertainment leader Topgolf. Topgolf is slated to open in 2020 along Stockholm and Warner streets.
“It is an honor for us to officially partner with our neighbor, the Baltimore Ravens,” said Chamberlin. “We are two strong Baltimore brands that are committed to the city and the region. We both offer a unique entertainment product with broad and complementary appeal. And, we share a common commitment to transforming the southern gateway into an unrivaled entertainment district that adds renewed energy and excitement to the area.”
“It’s a great thing for us and a great thing for Horseshoe,” Rochlitz told the Baltimore Sun. “The opportunity to merge our brands together allows our fans to do certain things inside Horseshoe Casino, and we’re going to be working on some consumer promotions that they’re going to announce to rewards members. It also allows a great opportunity for our fans to come in here to the casino and win certain prizes.”
“Horseshoe Baltimore has always been a great place for Ravens fans to come, and with this agreement it’s about to get even better,” Chamberlin told the Sun. “One of the things that we think is a really big opportunity for us is to show people that we’re not just a casino, not just slots and table games, we have a lot of great restaurants, a lot of great bars.”
The Dallas Cowboys became the first NFL team to partner with a casino last month, when WinStar World Casino became a corporate sponsor for the team.
