Horseshoe Casino Cincinnati Tries Innovative Ways to Attract Patrons

Ohio’s Horseshoe Casino Cincinnati is relying on innovative new attractions to bring patrons to its casino, such as vintage wine.

Horseshoe Casino Cincinnati in Ohio has introduced top grades of wine to its Jack Binion’s Steak. The eatery just earned the Award of Excellence designation from Wine Spectator.

The Horseshoe Binion’s is the only one of that chain to provide a private label of over 200 wines that are chosen to complement the menu.

The casino was the last of Ohio’s casino resorts to open—last year.  Its strategy is to attract players who come more often but don’t linger as long, which puts it at odds with other Ohio casinos who aim to keep their players for several days.

Besides Jack Binion’s, the casino also has Jimmy Buffett’s Margaritaville and Bobby Flay’s “Burger Palace.”