House Advantage (HA), an industry leader in loyalty strategy and solutions, announced that the company has acquired the ClubLinq API and solution suite, from Intermezzo. With the transaction, HA’s strategy and solution sets expand to further offer unique capabilities and features, for casino gaming and non-gaming enterprises of all sizes and jurisdictions.
“ClubLinq has proven to be an effective suite of niche loyalty products and services, having won technology innovation awards from both the Gaming Technology Conference and the Casino Journal,” said Jon Wolfe, CEO of House Advantage. “We continue our ongoing commitment to broad functionality, third-party integration and robust data solutions, by bringing the ClubLinq solution into House Advantage.”
“We look forward to being part of the industry leader,” said Jeff Baldi, president and CDO of Intermezzo, Inc. “The complementary offering of ClubLinq and HALo highlights further the omnipresent need for truly agnostic systems integration, focused on innovation and customer service. This is a great opportunity for our client partners and the loyalty market overall.”
As part of the sale transaction, Intermezzo CEO Jeff Baldi joins the HA team as vice president of sales, where he will oversee sales teams for HA’s leading HALo suite of loyalty products and integrating ClubLinq into the House Advantage portfolio.
“Jeff complements our leadership team built with proven gaming industry operators who understand the unique needs and opportunities our HALo loyalty products offer at the world’s largest and most innovative gaming companies,” said Wolfe.
HALo and ClubLinq are built on the latest platforms and services, from Microsoft; the integration will be seamless and quick. The robust enterprise features available in HALo and the light, clever design of the ClubLinq apps will coalesce in the next generation of loyalty solutions for casinos, resorts and retail operations.
