House Advantage Names CMO

House Advantage has named relationship marketing expert Brett Kline as the company’s new chief marketing officer.

Loyalty marketing software supplier House Advantage has named prominent relationship marketing executive Brett Kline as the company’s new chief marketing officer.

Kline is based in House Advantage’s North American headquarters. In his new role, he will continue to grow the company’s presence in North America, Asia and new markets, to further enhance awareness of House Advantage and its market-leading HALo loyalty platform.

Joining the loyalty and gaming operations-focused senior management team at House Advantage, Kline brings a wealth of direct operator experience to the company and its global clients, in addition to his proficiency in both marketing and operations.

“At House Advantage, we have deliberately and strategically assembled a leadership team comprised of experts with experience on the operations side of the industry,” said House Advantage President and CEO Jon Wolfe. “In our view, it’s imperative to directly understand the needs, goals and regulatory environment surrounding operators to truly supply solutions that help achieve meaningful business objectives. We are very pleased to welcome Brett to the House Advantage team, and we are confident our clients worldwide will benefit from his insights, experience, and expertise.”

Most recently, Kline served as senior vice president of relationship marketing for Sands China in Macau. In that role, he was responsible for leading loyalty marketing, CRM and capability development, which included guiding the evolution of the market-leading loyalty program, Sands Rewards Club.

Kline also served with Caesars Entertainment for more than a decade, in both senior corporate loyalty marketing and senior property operational roles. During his time with the company he was responsible for leading a diverse set of strategic initiatives, including partnerships, sales and service transformation, loyalty marketing and multi-cultural marketing.