HungryBear, L&W Ink Distribution Deal

U.K. content supplier HungryBear Gaming has agreed to a global deal with a subsidiary of Light & Wonder Inc. The deal will distribute HungryBear’s multiplayer Slot Masters titles across L&W’s widespread operator network.

HungryBear, L&W Ink Distribution Deal

Last week, U.K. content supplier HungryBear Gaming announced that it has agreed to a global deal with a subsidiary of Light & Wonder Inc. According to the terms of the deal, the gaming manufacturer will distribute its industry-first multiplayer Slot Masters title across the provider’s extensive operator network.

Light & Wonder, a world leader in cross-platform games and entertainment, will integrate the free-to-play Slot Masters game onto its market leading OpenGaming platform, making it available to hundreds of global operator partners.

Slot Masters is a free-to-play, three-way, head-to-head slot game, where players affect the outcome of their opponents score by strategically deploying a selection of attack and defensive weapons.

The game has been well-received across multiple operators since launching free-to-play tournaments earlier this year and is already live with major brands including Gamesys/Bally brands Virgin, Rainbow Riches Casino, Monopoly Casino, Jackpot Joy, Double Bubble and Megaways casino, and Entain brands Foxy Bingo and Ladbrokes.

The game is set to launch across numerous other European and global operators with several brands launching online and TV campaigns.

Justin Chamberlin, founder and CEO of HungryBear Gaming, said, “This is a game-changer for the business and Slot Masters and we’re delighted to be partnering with one of the leading names in iGaming.”

“To this point we have been directly integrating the game with individual operators,” he continued. “However, with Slot Masters now available on the Light & Wonder platform, this opens the door to an enormous array of global brands who can seamlessly integrate the game and reap the rewards of one of the hottest titles in town.”

Robert Procter, vice president of game development at Light and Wonder, added, “We are delighted to be able to announce this partnership between Slot Masters and Light & Wonder. The product is a true definition of innovation and the ability for players to go head-to-head on slots is ground-breaking for this industry.

“We look forward to being on this journey with Justin and his team at HungryBear and are hugely excited at what the future holds for this one-of-a-kind product.”