Interim attendance figures released by the organizers of London’s ICE Totally Gaming trade show demonstrate initial attendance of 28.487, an 11.7 percent increase over the 2015 event, held in February at the ExCel Centre.
The attendance data, which has been compiled by the company responsible for registration at ICE 2016, will now undergo an independent audit to be confirmed as accurate.
Kate Chambers, who has overseen the development of the ICE brand, said she believes the outline figures are a testament to the central role that ICE now plays in world gaming.
“We invited the world of gaming to enter the Gaming Technopolis and they came—in their thousands and from a total of 150 nations,” Chambers said. “Clearly, I am delighted that we have secured a double-digit increase on 2015, which itself was a record year for ICE. There’s a significant momentum to the event, and all of the anecdotal evidence, the media reporting and the messages we are receiving from stakeholders from all over the world is unequivocally positive.
“I have to place on record my sincere thanks to our 529 exhibitors from 62 nations who worked so hard and with such outstanding creativity to make ICE such a spectacle.
“Putting the figures to one side, which I must stress, still have to be audited, the real measure of success is the experience and feedback we receive from our stakeholders. We conduct extensive customer research after each edition of ICE and I look forward to sharing the results with the industry in due course.”
