ICE Expects Record Attendance

The organizers of ICE Totally Gaming in London say they have confirmed that the 2017 event will draw its largest-ever attendance of international regulators.

Organizers of ICE Totally Gaming, to be held February 2-4 at London’s ExCel Centre, say the 2017 edition of Europe’s largest trade show will draw the largest-ever attendance by international gaming regulators.

ICE organizers have combined with lead organizations including IAGA, IAGR, ECA and NCF to create the World Regulatory Assembly (WrA), a program of four events delivering high-level networking and providing a forum for knowledge exchange, covering all aspects of current and future gaming regulation.

The program begins with the WrA Cocktail Reception February 1 at The Painted Hall in Greenwich. The reception is followed on the February 2 by the World Regulatory Briefing, part of the celebrated ICE Conferences program and the Annual Regulators Lunch, “which constitutes the best opportunity to share thinking and to learn about current issues courtesy of keynote addresses from industry leaders,” say organizers.

The WrA program is completed on Wednesday, February 4 with the IMGL Masterclass, a full-day, free-to-attend session at which key regulatory stakeholders will have the opportunity to share knowledge on current industry issues.

“In 2015 we welcomed 417 regulators to London, and we are expecting an increase on those numbers in 2016,” said ICE Marketing Director Jo Mayer. “We know that ICE sets the agenda in terms of new products, new technologies and new thinking. Now, I think, we can safely say that it helps shape the way in which regulators perceive the business.

“I would argue that ICE represents the very best shop window for the sector, and when regulators walk the aisles at ExCel, they will see a mature, dynamic and socially responsible industry, factors which will surely help to dispel some of the more lurid misconceptions of gaming. It is a testament to the reputation that ICE enjoys on the world stage that so many regulators will be at the Gaming Technopolis in February.”